Adidas Euro 2024 – Confidence Isn’t Loud | A speculative campaign concept focused on quiet confidence in football. Visual direction created with MidJourney.
Onto the Next – Euro 2024 Blog Series | A series of analytical blog posts covering underdog narratives, player psychology, and cultural stories from the tournament—crafted with an editorial voice for engaged football fans.
Laptop4All – Tech That Reaches All | A student-led initiative I co-founded to donate laptops to underserved youth. I led our content strategy and outreach, building campaign momentum across Instagram and partner channels.
Vibing – Pieces That Vibe | Led content and campaign rollout for a lifestyle clothing line. Focused on social engagement and product storytelling across drops.