Junior Media Buyer · Traffic Raptors
Amsterdam · Jun–Nov 2025
$354K managed. $391K generated. Six months of affiliate campaigns across the US market.
At Traffic Raptors, I ran Meta Ads campaigns across multiple verticals, including sweepstakes and nutra, using a CPA model. Every decision was backed by daily tracking of CTR, CPC, CPA, and ROI.
$354K
Total Spend
$391K
Revenue Generated
19K+
Leads Driven
49%
Avg CTR
Limited-Edition Coffee Merch
COllectibles
$15,982 spend
$22,623 revenue
1,010 leads
41% ROI
43.5% CTR
High-End Golf Putter
Sports Equipment
$59,814 spend
$79,613 revenue
3,616 leads
33% ROI
56% CTR
Premium kitchen appliance
Homeware
$34,517 spend
$45,785 revenue
2,215 leads
32% ROI
53% CTR
Creative Approach
Every campaign started with a hook. Here are the angles and copy I developed and tested across our top-performing campaigns.
High-End Golf Putter | Sports Equipment · Male 35+
Angles tested:
Product testing mechanic: "Male golfers are needed to test a new premium putter model. The brand wants real-world feedback before their next launch. You get to keep it when you're done."
Loyalty and appreciation angle: "You can claim a premium putter through a golfer loyalty program — showing appreciation to golfers 40+ who've supported the game. Keep the putter after. Complete a 4-question form to see if you're eligible."
Limited release with urgency: "The brand is running a limited release of premium putters to golfers 35+. Share your thoughts, cover a small shipping cost, and keep the putter if selected."
Launch window angle: "Apply now and test the new putter model. The brand is preparing for their next launch, and this is the last window for feedback."
Limited-Edition Coffee Merch | Collectibles · Male & Female 25+
Angles tested:
Scarcity and FOMO: "The brand is releasing 500 extra limited-edition cups this week after seeing how fast the first batch sold out. Get yours before it's gone forever."
Employee insider angle: "As an employee, I feel terrible about what happened with the cups. Click the link in my comments to get one for under $10 instead of $30. This link is only known by employees."
Apology and PR angle: "To say sorry for staff mishandling the cups, the brand is sending out 10,000 more to make things right. Limit one per person."
Premium Kitchen Appliance | Homeware · Female 30+
Angles tested:
Celebration giveaway: "The brand is sending out 250 of their newest air fryers to celebrate its release. Open to females aged 30 and above. Answer 4 questions and get one today."
Urgency and qualification: "Sign up to confirm your spot for a new air fryer. 250 are ready to be claimed if you are over 30. Get them before they're gone."
"Understands performance metrics, and is able to translate data into practical optimisations."
— Hardy Hekelaar, Founder, Traffic Raptors