Junior Media Buyer · Traffic Raptors · Amsterdam · Jun–Nov 2025

$354K managed. $391K generated. Six months of affiliate campaigns across the US market.

At Traffic Raptors, I ran Meta Ads campaigns across multiple verticals, including lifestyle, sports, and homeware, using a CPA model. Every decision was backed by daily tracking of CTR, CPC, CPA, and ROI.

$354K

Total Spend

$391K

Revenue Generated

19K+

Leads Driven

49%

Avg CTR

Starbucks Bearista Cup Lifestyle / Collectibles

  • $15,982 spend

  • $22,623 revenue

  • 1,010 leads

  • 41% ROI

Scotty Cameron Phantom Putter Sports / Golf

  • $59,814 spend

  • $79,613 revenue

  • 3,616 leads

  • 33% ROI

  • 56% CTR

Ninja Air Fryer Homeware

  • $34,517 spend

  • $45,785 revenue

  • 2,215 leads

  • 32% ROI

  • 53% CTR

Creative Approach

Every campaign started with a hook. Here are the angles and copy I developed and tested across our top-performing campaigns.

Scotty Cameron Phantom 11.5 Putter | Sports / Golf · Male golfers 35+

Angles tested:

Product testing mechanic: "Male golfers are needed to test the Scotty Cameron Phantom 11.5 Putter. Titleist wants real-world feedback before a new launch. You get to keep it when you're done."

Loyalty and appreciation angle: "You can claim the Scotty Cameron Phantom 11.5 Putter through Titleist's loyalty drive. Showing appreciation to golfers 40+ who've supported the game. Keep the putter after. Complete a 4-question form to see if you're eligible."

Limited release with urgency: "Scotty Cameron is running a limited release of Phantom 11.5 putters to golfers 35+. Share your thoughts, cover a small shipping cost, and keep the putter if selected."

Launch window angle: "Apply now and test the Phantom 11.5 Putter. Scotty Cameron is preparing for their 2026 launch, and this is their last window for feedback."

Starbucks Bearista Cup | Lifestyle/Collectibles · Starbucks fans and collectors

Angles tested:

Scarcity and FOMO: "Starbucks is releasing 500 extra limited edition Bearista cups this week after seeing how fast the first batch sold out. Get yours before it's gone forever."

Employee insider angle: "As a Starbucks employee, I feel terrible about what happened with the cups. Click the link in my comments to get a Bearista cup for under $10 instead of $30. This link is only known by employees."

Apology and PR angle: "To say sorry for their staff stealing all the Bearista Cups, Starbucks is sending out 10,000 more to make things right. Limit one per person."

Ninja Air Fryer Rose Quartz | Homeware · Females 30+

Angles tested:

Celebration giveaway: "Ninja is sending out 250 of their newest air fryers to celebrate its release. Open to females aged 30 and above. Answer 4 questions and get a Ninja Air Fryer today."

Urgency and qualification: "Sign up to confirm your spot for a new Ninja Air Fryer. 250 are ready to be claimed if you are over 30. Get them before they're gone."

"Understands performance metrics, and is able to translate data into practical optimisations." 

— Hardy Hekelaar, Founder, Traffic Raptors
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